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A persuasive essay is a piece of writing that describes a particular perspective and provides evidence in support of that perspective. While similar to an argumentative essay, the logic of a persuasive essay can be based on emotion rather than substantiated evidence, and it does not need to take the counter argument into account. Whether you are writing an essay for a composition class, or you are sending a letter to a newspaper editor, having a carefully crafted argument with solid evidence will make your writing more convincing and effective.