Mobile marketing challenges dissertation

One more techie thing you can do – when the html forms on your mobile landing pages are marked up make sure that any field designed to collect an email address is marked ‘type=”email”‘. It will make sure that the “@” sign is available on the keypad (and do some rudimentary validation). Likewise, ‘type=”tel”‘ gives the person a telephone keypad to use. Too many people still use the old ‘type=”text”‘ which predates mobile and doesn’t present task specific keypads. YMMV based on the mobile browser the consumer is using.

A marketing program will train you in how to better understand how customers make decisions, and how they interact with market messages—which are increasingly delivered through mobile devices. Courses in market research will teach you how to segment consumers and identify changes and opportunities in customer demand. Courses in consumer behavior will train you to predict how customers will respond to different communications and incentives, and how the communication channel (print, internet, mobile, etc.) impacts the communications content.


These solultions give you the flexibility to send eco -friendly paperless adverts to over 2000 different makes and models of mobile phone. The solutions are extremely versatile and can be used in static locations such as shop windows, bus shelters and point of sale stands as well as being used in a vehicle or to be worn by roving promotions staff in the high street or at exhibitions and events.



The Ad-Pod product suite enables you to send all manner of digital content from animated images or videos to redeemable coupons. This type of  interactive advertising  allows you to engage with your customers using rich media to drive more traffic and footfall to your website or business. 



Outdoor advertising  is simple with an Ad-Pod because it can be used on the move, enabling you to take your business promotion to large outdoor events such as exhibitions and concerts.

Mobile marketing challenges dissertation

mobile marketing challenges dissertation

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