It's like buying a new shirt. The moment you spread it out on your bed, you start seeing things you hadn't noticed in the store. Perhaps a button is loose, or the pocket is torn, or it's a size too big. But there's more! As an intelligent, probing writer you're going to ask questions of this shirt: why, what, where, when, how, who. Why are buttons on the collar? What other type of shirt does this shirt remind you of? Where was it made? When was it made? How did it get to your store and into your hands? Who made it? The questions are endless. But you must ask them to understand your subject. Using why, what, where, when, how, who, you to probe into the core and the reason this shirt exists.