We as I-O psychologists must providing a counterweight to the pressures of mass media, especially when it comes to the technology domain. This article will explore the dynamic and evolving perceptions of technology as well as considerations for refuting (or validating) hype. We feel this will help our field advance technology discourse by guiding our business constituents to move past outdated, overstated, and simplistic assumptions propagated in the media. Although we can’t risk being passive or dismissive about technology trends, nor can we shirk our responsibility to represent—through our research and practice—a sophisticated approach to managing technology change. …Continue reading in the latest issue of TIP !